Episodes
![Opening Your Mind to Food Ingredient Marketing](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
5 days ago
5 days ago
“I think it’s about figuring out what you’re doing already and finding a home for what you’re already doing.”
While some of the ideas presented in this episode may be different, it's important to recognize that in order for a business to be sustainable, it must also be profitable. This episode presents ideas to consider in food marketing that you may not have considered before.
Join us in this informative episode of Farming on Purpose with Ali Cox. Ali shares about her family’s history in agriculture and her journey back to agriculture once she started her marketing business. Ali talks about the importance of farmers to market themselves and their products to get the best prices they can for their goods. Another tip Ali gave was to do research to find the right buyer or processor for you or to find ways to diversify your operation. Listen in as we dive deep into marketing in the agriculture industry.
About our guest: Ali Cox - Noble West, California
Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem. From fresh produce and nuts to dairy and agTech, Noble West works in all aspects of agriculture. As a fifth-generation farmer, Ali returned home to California’s Central Valley in 2007 with the singular goal of making world-class marketing services available to the abundance of farmers and growers in the area. A fierce advocate for farmers, Ali’s blend of a deep personal connection to the land and business acumen has made her a highly sought after strategist by her clients. With an eye on the future of farming and the climate crisis, Ali regularly consults with her clients on upcycling, regenerative water use, and hydroponic & organic farming practices.
You can connect with Ali on Instagram, LinkedIn, and her website.
At a glance:
Family history in agriculture and Ali’s transition to marketing in agriculture.
Processors and the messy middle.
Marketing, researching, and getting out there to get the best prices for your product.
You may also enjoy…
#48 Farming on 320 square feet with Leafy Green Farms
#58 Expanding a Peach & Apple Farm in the Midwest with South Baldwin Farms
#73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
![How Full Time Farming Works for Winding Creek Farms](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
Tuesday Jun 18, 2024
How Full Time Farming Works for Winding Creek Farms
Tuesday Jun 18, 2024
Tuesday Jun 18, 2024
“You have to believe in what you’re doing and everyone involved has to believe and agree.”
Join us in this powerful episode of Farming on Purpose with Harry Frederick. Harry shares about the journey to start their sheep operation in Kentucky. Sheep were not common in their area when they got started so there were some snags they had to iron out, but now they get to help out other sheep farmers with their knowledge and working dogs. Border Collies are utilized on the farm to help corral and drive the sheep and they are trained on the farm as well. Harry talks about finding your market and being transparent to teach and connect with others. Listen in as we dive into some of the aspects of being a sheep farmer and training dogs to being transparent in your operation.
About our guest: Harry Frederick - Winding Creek Farms, Kentucky
Harry and Katie Frederick were living in New Mexico working in the cattle ranching and hospitality business. Harry, after serving in the United States Marine Corps, had spent the better part of the last decade working as a farmer and rancher. Both he and Katie loved the work, but were frustrated working for someone else, unable to follow their passions and build a farm of their own. What started as a few drinks between Katie’s parents and a couple ranch hands one fall night has turned into a family-owned sheep farm in Kentucky.
You can connect with Harry on the farm’s Instagram, Facebook, TikTok, and website.
At a glance:
Figuring out where to start the farm and then the expansion.
Bringing sheep to the area and utilizing dogs in the operation.
Finding your market and being transparent.
You may also enjoy…
#2 Navigating First-Generation Dairy Farming
#52 Growing a First Generation Operation with Millennial Rancher Calli Williams
#54 Growing a Heritage Sheep Operation in California
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
![Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
Tuesday Jun 11, 2024
Tuesday Jun 11, 2024
“It’s the season of life we’re in right now and we’re making it work.”
Join us in this powerful episode of Farming on Purpose with Amanda. Amanda shares about her family’s operation and the cattle operation that her and her husband own and run. Amanda delves into the different avenues she has pursued not only for additional off-the-farm income, but to fulfill her own passions. Amanda offers great advice about finding your priorities and making sure what you’re doing aligns with those priorities. Amanda is passionate about fighting to help farmers and ranchers as well as the land needed for agriculture. Listen in as we dive into the importance of knowing and pursuing your priorities and passions, and fighting for your way of life.
About our guest: Amanda Radke - Radke Land & Cattle, South Dakota
Amanda Radke is a fifth generation rancher from Mitchell, South Dakota. Alongside her husband, Tyler, and their four children, they operate Radke Land & Cattle, a Limousin and Angus seedstock operation. A former National FFA Extemp Speaking Champion and National Beef Ambassador, Amanda has spent the last 17 years on the road fighting for the agricultural families, rural America, and national food security. Amanda is the host of “The Heart of Rural America” podcast and radio show, a syndicated columnist, a western retailer, and a children’s book author focused on promoting ag literacy in schools. Amanda currently serves as an appointee on the National Agriculture Campaign Advisory Council, where she provides industry insights to the U.S. House of Representatives Agriculture Committee.
You can connect with Amanda on her Instagram, Facebook, and her website. Use the code FARMINGONPURPOSE10 to get 10% off on her website! Be sure to check out Amanda’s new website, Bid on Beef.
At a glance:
Creating a complementary off-shoot business while still being part of the family operation.
Diversifying with off the farm ventures.
Understanding and focusing on your priorities.
Fighting for the farm and the lifestyle
You may also enjoy…
#8 Shifting Seasons in Motherhood and Ranching with Richelle Barrett
#51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender
#62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms
#69 Why 64% of Farm Transitions are Failing
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
![Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
Tuesday Jun 04, 2024
Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
“Being authentic has really paid off for us. Not necessarily directly in our business, I don’t know that it’s affected our bottom line, maybe it has,... but people love to see people that they can relate to.”
Join us in this enjoyable episode of Farming on Purpose with Macey. Macey shares about owning a cow calf operation with her mom and sister and how the family dynamics changed as the business grew. Macey talks about the importance of having and building a supportive community that you can go to ask learn and ask questions without judgment. Macey opens up about some of the lessons she’s learned along her journey. Listen in as we delve into having a cow calf operation with your family, building a community, and Macey shares a few stories from the ranch.
About our guest: Macey Hurst - Lady Livestock Co, Missouri
Macey is the owner of Lady Livestock Co. along with her mother and sister in Missouri.
You can connect with Macey on her Instagram, Lady Livestock Co. Instagram, and Linkedin.
At a glance:
The evolution of the family dynamics in the operation.
Finding and building your community can really help you thrive.
Lessons learned along the way.
You may also enjoy…
#44 Our Farm Transition Story Part 1
#62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms
#73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
![Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
Tuesday May 28, 2024
Tuesday May 28, 2024
“Anybody who is at all a part of agriculture, at all a part of direct-to-consumer knows that there is a lot of money that goes into this.”
Join us in this insightful episode of Farming on Purpose with Amanda. Amanda shares about finding her place on a multigenerational cow calf operation. Amanda opens up about what led her to start selling their beef directly to consumers. Amanda delves into how diversifying your operation can mean different things and reveals some realistic reasons for needing more than one stream of income. Listen in as we delve a variety of topics from finding your role, diversifying your operation to supplement your needs, and Amanda’s great advice on how to get started on a new venture.
About our guest: Amanda - 2383 Farms, Nebraska
Amanda was born and raised in Nebraska. She is a farm wife and mom to two little boys. They are part of their family farm and ranch with her husband's family running a cow calf operation, raising crops (corn & soybeans), and all the in between of farming and ranching. Amanda works off the farm as a crop insurance agent and also runs their direct-to-consumer beef business selling their home raised beef directly to consumers. Amanda also enjoys sharing her wins and struggles and everything in between of motherhood. Amanda has her own podcast "The Busy Farm Mom" that talks about motherhood, holistic options, and of course agriculture. Amanda loves sharing about agriculture, their farm and ranch, and motherhood on social media and in any way she can!
You can connect with Amanda on her website, Facebook, and Instagram. Listen to Amanda’s podcast, “The Busy Farm Mom”. Join the 2383 Farms email list and “The Busy Farm Mom” email list.
At a glance:
Finding your role in your operation.
Amanda’s direct-to-consumer beef journey.
Supplementing the needs to live comfortably.
It doesn’t have to be perfect to start.
You may also enjoy…
#21 Systems for Managing Life & Work on the Farm with Natalie Egger
#64 From Homesteading to Backgrounding Beef and Meat Business Expansion
#66 A Legacy of Direct to Consumer Beef with Callison Ranch
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
![Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
Tuesday May 21, 2024
Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
Tuesday May 21, 2024
Tuesday May 21, 2024
“I never saw this coming. I never saw the opportunity to come back full circle and continue that.”
Join us in this enjoyable episode of Farming on Purpose with Jess Perez. Jess shares about her family’s history being farmers, how her and her husband moved for his law career, and how Jess found her way back to agriculture. Jess opens up about running a cow/calf operation, getting into selling their beef direct to consumers, and some of the hurdles they’ve faced along the way. Jess also talks about marketing online, sharing your life and story to an online audience, and gives a great perspective on how you can find ways to share your story. Listen in as we delve into a variety of topics from the ups and downs of having cattle, your online presence being more than just ag related, and Jess’s mentorship.
About our guest: Jess Perez - Sagebrush Farms, Alabama
Jess comes from a long line of Arizona farmers (5th gen), but Jess and her husband left Arizona for her husband's law career in Alabama in 2015. In 2020 an opportunity to get a ranch that had fallen in disrepair came up, and they took it. Since then, they have learned so much as they’ve tried to heal the ground from overuse, fencing that was falling apart, and start a herd from the ground up. Jess is passionate about her cows living their best lives, and part of that includes transitioning from selling their calves to stockyards to holding and finishing their cattle and selling directly to the consumer.
You can connect with Jess on her website, TikTok, and Instagram.
At a glance:
Getting back into ag after moving to Alabama from Arizona.
Running a cow/calf operation and selling beef direct to consumers.
Sharing/ marketing online.
Bringing femininity into ag.
Jess’s mentorship to help other ranchers and farmers.
You may also enjoy…
#38 How to Make Growing Your Local Ag Business Easier with Sammy Gleason
#51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender
From Off-Farm Income Podcast: Episode 1912: A Million Open Doors | Lexi Wright | The Farming On Purpose Podcast
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
![Advice from a First-Generation Farmer on Surviving Trends](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
Tuesday May 14, 2024
Advice from a First-Generation Farmer on Surviving Trends
Tuesday May 14, 2024
Tuesday May 14, 2024
“I just have a passion for putting farm-fresh products on people’s tables.”
Join us in this informative episode of Farming on Purpose with Joseph Blakeslee. Taking us behind the scenes of his butcher shop, Bare Bone Butcheing as well as his farm, Blakeslee Acres. Joseph shares about how he knew he wanted to be a farmer from a young age, how he and his wife started their farm, and some of the things Joseph learned along the way. Joseph touches on a very important topic in agriculture, mental help, and shares some tools that help maintain his mental health. Listen in as we delve into a variety of topics from first generation farming, butchering and farmer burnout.
About our guest: Joseph Blakeslee - Blakeslee Acres, New York
Joseph is the owner operator of Blakeslee Acres, a small first-generation family farm and owner operator of Bare Bone Butchering, a small custom exempt butcher shop in New York.
You can connect with Joseph on his TikTok, YouTube, Facebook, and the Bare Bone Butchering Facebook. You can also listen to Joseph on the Meat the Critters podcast.
Podcasts Joseph listens to: Beyond Labels hosted by Joel Salatin & Dr. Sina McCullough & Full Disclosure Farming hosted by Farmer Joe & Mrs. Yankee Farmer.
At a glance:
Joseph and his wife started their farm in 2015 with homesteading and chickens.
The learning curve of a first-generation farmer.
The ins and outs of the butcher shop.
Therapy and other tools to help with mental health to prevent farmer burnout.
You may also enjoy…
#2 Navigating First-Generation Dairy Farming
#12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach
#52 Growing a First Generation Operation with Millennial Rancher Calli Williams
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
![Innovation in Animal Nutrition - Exploring Options in Prevention](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
Tuesday May 07, 2024
Innovation in Animal Nutrition - Exploring Options in Prevention
Tuesday May 07, 2024
Tuesday May 07, 2024
“Sick animals cost you a lot of money so keeping them healthy is the full goal.”
Join us in this informative episode of Farming on Purpose and learn more about KSX Performance with Kaitlyn Keller. Taking us behind the scenes of her business, Kaitlyn shares about her love for animals, helping people, and how that translates into her business and how she operates. Kaitlyn dives into her products and explains some of the benefits of them. Listen in as we delve into the world of animal supplements and caring for livestock.
About our guest: Kaitlyn Keller- KSX Performance, Kansas
Kaitlyn grew up on a dairy and beef cattle operation in Arkansas and always had a passion for animal health. Having always been in the industry from managing a large cow calf operation, her own cattle, showing cattle, and also equine reproduction. Kaitlyn is a mom to 2 girls and lives on the edge of the flint hills and raises gelbvieh cattle.
You can connect with Kaitlyn on her website, TikTok, and Facebook.
At a glance:
KSX is an all natural animal health business aimed to help farmers big and small to care for their livestock.
Kaitlyn’s passion for helping people and animals extends to her business and consulting.
“That is the goal, to keep your animals from getting sick.”
You may also enjoy…
#1 Collaborating for Progress in Ranching with Cassidy Johnston
#45 Diversifying the Ranch with Jess at Perigo Hay and Cattle
#68 Getting Started with Stockdogs
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
![For the Kids: From City to Farm](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
Tuesday Apr 30, 2024
For the Kids: From City to Farm
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
“We’ve just had to get our name out there and stop being afraid of saying, ‘We are first generation farmers. I know we’re new but we have some phenomenal products.’ It’s become an education process for us to educate others on, honestly, what little we do know and it’s been a confidence thing. I had to be confident to say, ‘Hey, I raise livestock and I grow some phenomenal products. Would you like to try them?’”
Join us in this inspiring episode of Farming on Purpose and get up and close with Shohni Christensen, a newcomer to the agriculture industry with a great story behind their lifestyle switch. Taking us through her fascinating journey of getting into ag with a few animals for her children getting into 4-H to raising livestock and selling the meat locally and on their website. Shohni also shares about canning and educating others on food storage. Listen in as we delve into the world marketing in agriculture and Shohni is candid about some of her struggles marketing for a small farm.
About our guest: Shohni Christensen, KB Farm And Pantry - Arizona
6 years ago they traded their converse shoes in for cowboy boots. Travis and Shohni had 5 kids, 6 years old and under, and quickly realized how broken our food and education system was. What started out as homeschooling and homesteading, it quickly turned into farming and regenerative agriculture. With little knowledge about growing crops or raising livestock, they quickly started growing their farm. It didn’t take long before they knew where they called home couldn’t be home for much longer. They took a leap of faith and moved 4 hours away from everything they knew and loved to follow their dreams. With the help and push from their 5 kids, Travis and Shohni started KB Farm And Pantry. Travis, Shohni and their 5 kids pride themselves on the quality of meat they produce at KB Farm.
You can connect with Shohni on her website, Instagram, and Facebook.
At a glance:
Shohni’s family lifestyle change from converse shoes to cowboy boots.
Marketing for a small farm.
Learning and educating others how to create a food reserve.
You may also enjoy…
#20 Farm Kid Parenting and Moving the Farm Across State Lines with Kerissa Taylor of 1984 Farms
#28 Behind the Scenes of Ranch Mom Life & Ag Homeschooling with Lindsey Huseman
#61 Strategies to Calm the Chaos and Balance "It All"
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
![Why 64% of Farm Transitions are Failing](https://pbcdn1.podbean.com/imglogo/image-logo/13902590/The_Farming_on_Purpose_Podcast_Cover_qyqwad_300x300.png)
Tuesday Apr 23, 2024
Why 64% of Farm Transitions are Failing
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
“But if you actually want your farm to successfully transition and you care about your children and the quality of life they are going to have and the opportunities they are going to have after you are gone, it is your responsibility to understand how that transition will actually play out.”
In this episode, I wanted to talk about a topic that is very important but one that isn’t talked about as much as it should be, transition planning. Before purchasing our family farm, I hadn’t put much consideration into planning for our farm transition after my husband and I are gone. After hearing Dr. Ferrell, a professor at OSU, speak about farm transitions, the importance of planning, and why 64% of farm transitions are failing, it made me put more consideration into our own transition in the future. I learned such valuable information and I really wanted to share that with all of you.
At a glance:
Planning financially for transition.
Plan for success by understanding how the transition will play out.
It’s never too early to start planning for transition, just update the plan as needed.
Dr. Ferrell’s 5-step plan.
Resources: Oklahoma State Farm Transitions and Kansitions with Kansas State University.
You may also enjoy…
#21 Systems for Managing Life & Work on the Farm with Natalie Egger
#43 Returning to & Growing on the Ranch with Kristin Harms
#44 Our Farm Transition Story Part 1
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.